Monday, September 14, 2009

Agent of the Future: How to stay successful

We've all seen sales associates who entered the business during the boom years only to choose another career when times got tough.

The sales associates who hung in there and found success can weather any market. Times are changing quickly and so is real estate.

Last year, REAL Trends and Anne Randolph did a study on the Agent of the Future.

The study identified five characteristics that successful agents need to stay successful in the future.

They must: improve the fundamentals, become the expert desired by consumers in a particular niche, use technology to increase effectiveness and efficiency, manage the business professionally and manage a work/life balance.

REAL Trends spoke with sales associates and brokers around the country to find out what they think the agent of the future will need to succeed.

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